S4 Ep1: Rare Beauty’s Brilliance/Aesop is for the Rich/Improving the Checkout Process

Look. If Nik and Moiz get the chance to mention Ryan Reynolds, they’re gonna do it.   Can you blame them?    What’s the secret sauce to celebrity brand success? Turns out Selena Gomez knows—, and it has a thing or two to do with content, direct involvement, and authenticity. Plus, what happens when a celebrity sells their brand *cough* Mr. Reynolds *cough*?   Then, the boys break down the reasons why luxury beauty brand, Aesop, is crushing it and why typing in a credit expiration date is officially better than scrolling for one.     0:00 What We’ve Been Up To 3:17 Creator Brands 8:05 The Beauty of “Rare Beauty” 15:46 Why Just Having a Celebrity Brand Isn’t Enough 22:26 What Happens When a Celebrity Sells Their Brand? 28:50 The Case for Mr. Beast and Why Celebrity Brands Work 32:17 Why Aesop is Crushing It 49:46 Stripe Annual Letter 1:06:52 Contact Us   This episode was brought to you by Tapcart: Mobile Apps for Shopify.   If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   Follow Nik: Twitter: twitter.com/mrsharma   Follow Moiz: Twitter: twitter.com/moizali  

Om Podcasten

So many DTC brands think nice PR is more important than honesty. But that’s not us. I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else. We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.