S4 Ep3: Offshore Hiring/Attentive’s Hostage Situation/Klaviyo’s IPO

Who’s running an offshore recruiting scam on Nik? And how do you prevent from being duped?   This week, the guys weigh the risks and benefits of offshore hiring and talk about the hard lessons they’ve learned when it comes to outsourcing work.   Then, Nik and Moiz dive into the vitamin brand that’s trying to sell their business for $900 million, discuss the company holding its clients’ SMS lists hostage, and debate how Klaviyo IPOing will pan out.    Stay tuned for a lightning round, including the company vowing to clean that dirty retainer that’s been hiding underneath your bed for the last fifteen years.   0:00 Intro 1:50 Offshoring Employees 25:15 Sunday Naturals 31:26 Attentive’s Hostage Situation 40:19 Klaviyo Going Public 52:15 Lightning Round   This episode was brought to you by Tapcart: Mobile Apps for Shopify.   If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first two months free at https://tapcart.com/limited   Check out Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   Follow Nik: Twitter: twitter.com/mrsharma   Follow Moiz: Twitter: twitter.com/moizali

Om Podcasten

So many DTC brands think nice PR is more important than honesty. But that’s not us. I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else. We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.