S5 E11: Everything You Need to Know About Launching Your E-Commerce Business

Hold on to your butts. Cause this ep’s unleashing all of the best tips and tricks any founder launching their e-commerce brand must know.  Nik and Moiz are sharing their insights about exactly what your tech stack should look like, why strong product messaging is the #1 thing your brand should focus on, and what the five essential components of launching any brand should include. And don’t think they’re skimping out shipping or teaching you how to choose the right 3PL company. If you’re doing it through a Google search or social media ads, STOP WHAT YOU’RE DOING RIGHT NOW. And tune in now because the guys are gonna talk you through exactly what to do next.  Just remember to fill out the survey at the end of this podcast and leave us your shirt size.   00:01:53 - The Five Pillars of Brand Launch Success 00:03:36 - How to Build a High-Converting Website 00:05:01 - Building a Strong Organic Social Presence 00:10:42 - Avoid the Mistake of Custom Website Development 00:14:34 - Launching a Brand: Order Tracking 00:18:52 - Optimizing Your Site for Customer Acquisition 00:20:52 - Designing Products with Shipping Costs in Mind 00:26:36 - Negotiating Discounts and Payment Terms 00:28:34 - Enhancing Customer Experience: Unboxing vs. Marketing 00:35:46 - Optimizing Credit Cards and Finance 00:37:25 - How to Start a Business with Minimal Investment 00:38:47 - Choosing Between Wholesale and Direct-to-Consumer 00:41:59 - How to Reach $5K a Day with Unique Selling Propositions   Smart operators know that actively managing cash flow is a real unlock to increase profits.   Highbeam is a banking platform built to help brands do just this. Learn how Highbeam automatically saves brands thousands of dollars through its high-yield accounts, lines of credit, and cash-back cards with a personalized savings estimate at highbeam.co/limitedsupply   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: twitter.com/mrsharma   Follow Moiz: Twitter: twitter.com/moizali

Om Podcasten

So many DTC brands think nice PR is more important than honesty. But that’s not us. I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else. We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.