S5 E5: 5 Secrets to Building a High-Converting Landing Page

How can you harness the power of has-beens for your brand?   This week the guys are exploring the hidden world of infomercials—and explaining why they’re one of the most underutilized— and best— forms of validation for your brand.  Nik and Moiz also unveil their best tips for creating a killer landing page, including the top five things you absolutely must do to ensure it converts. If you aren’t incorporating things like buy now, pay later options, price per unit, or fail-safe options, then you cannot afford to miss this episode. Plus, what are the most valuable lessons the guys have learned from working with affiliates? And what percentage of your cut should you be promising them? Tune in to find out!   0:00 The Agenda 2:39 Affiliate Marketing 19:00 Infomercials 27:42 Landing Pages   Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.   Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising— giving marketers a competitive edge and a clear way forward. https://www.tatari.tv/brands   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: twitter.com/mrsharma   Follow Moiz: Twitter: twitter.com/moizali

Om Podcasten

So many DTC brands think nice PR is more important than honesty. But that’s not us. I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else. We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.