S9 E1: Why DTC Success is All About the Slow Burn (ft. Dianna Cohen of Crown Affair)

You wanted to hear from the top DTC founders, so Nik wrangled up one of the top minds he could find in the biz for you— Dianna Cohen, the mastermind behind Crown Affair. Dianna breaks down what contributed to the massive success of her haircare company and chats with Nik about the importance of building a strong brand story. She explains how DTC success isn’t a big bang, but a slow burn. Have too many DTC founders traded in instant gratification for patience and slow growth? She also chats about *that* Met Gala Doja Cat moment, and explains the value of great partnerships and distribution. Which celebrity brands does Dianna think are enough to give Crown Affair a run for their money? And why are patience and time the two secret ingredients for growing a successful DTC? You won’t want to miss this jam-packed ep with one of the brightest minds in the industry.  AfterSell empowers businesses to maximize their revenue potential with upsell, cross-sell, and post-purchase engagement solutions. Our data-driven tools and seamless integrations help you transform customer interactions and boost revenue effortlessly. To learn more visit https://www.aftersell.com/limited.   00:01:53 - Founder of Crown Affair Shares Journey 00:10:09 - Crown Affair's Growth and Revenue 00:12:11 - Hair Care: A Skincare Approach 00:16:20 - Building Exceptional Hair Care Products 00:20:45 - Brand Pillars: Visual Literacy and Storytelling 00:26:22 - Brand Success Requires Patience and Time 00:30:57 - Brand Building Essentials 00:40:20 - Exclusive Sephora Partnership Drives Growth 00:43:38 - Navigating Retail Partnerships for Success 00:47:41 - Optimizing Reviews for Better Marketing 00:49:11 - Building Communities in the Beauty Industry 00:51:17 - Celebrity Brands: Success vs. Failure 00:54:27 - Underpriced Attention in Brand Marketing 00:57:45 - Diana Cohen's Free Mentorship Program   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma  

Om Podcasten

So many DTC brands think nice PR is more important than honesty. But that’s not us. I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else. We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.