How To Use Short Form Video To Grow Your Brand on LinkedIn

1.5 Million TikTok followers and another 185K on Instagram with Reels, Jera Bean sure knows her stuff when it comes to short-form videos. With LinkedIn testing a short-form video feed, learning how to harness this format to grow your brand will be important. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Podcast00:11 Diving Deep into Short Form Video with Jera Bean01:34 The Journey from Content Creator to Social Media Coach02:36 Embracing Messy Action in Social Media07:14 Strategies for Effective Short Form Video Content12:17 Navigating Authenticity in Social Media18:57 LinkedIn's New Short Form Video Feed: A Game Changer?27:19 Debunking Misconceptions Around Short Form Video32:10 Final Thoughts and Actionable Tips Connect with Jera Bean on LinkedIn -  https://www.linkedin.com/in/jerabean/ Follow Jera Bean on Instagram and TikTok - @Jera.Bean ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #videocontent

Om Podcasten

Ready to dominate LinkedIn and lead your industry? The Social Media for B2B Growth Podcast is your go-to resource for B2B marketers and business owners who want to turn LinkedIn into a powerful tool for growth. Hosted by Michelle J Raymond, a LinkedIn expert and strategist, this podcast explores the strategies that can transform your business from invisible to influential on LinkedIn. Each week, Michelle brings actionable insights, real-world examples, and expert guests to help you: • Master LinkedIn Social Selling: Drive sales and scale your network with proven techniques tailored for B2B success. • Build a Thriving LinkedIn Community: Learn how to create an active, engaged audience around your brand. • Boost Your Business & Personal Brand: Get expert advice on positioning yourself as a leader in your industry. • Create Content That Converts: Unlock the secrets to producing LinkedIn content that grabs attention and drives results. • Activate Employee Advocacy: Empower your team to represent your business and amplify your reach on LinkedIn. This podcast isn’t just talk – it’s packed with actionable tips you can implement immediately to grow your business and get ahead of your competition. Whether you're just getting started or looking to fine-tune your LinkedIn strategy, tune in and start leading your industry.