Avoid Becoming a LinkedIn Clone: The Power of a Distinctive Personal Brand

When you build a distinct brand, personal or business it attracts the right audience and repels the wrong ones. For those trying to walk the line between garnering attention and maintaining authenticity, this episode is packed with valuable insights. Key moments in this episode are - 00:00 The Plague of Blandness on LinkedIn™️ 01:07 Defining a Distinct Brand 02:07 The Power of Distinctive Brands 03:52 The Importance of Authenticity in Branding 05:01 The Role of Controversy in Branding 06:50 The Impact of Distinct Brands on Audience Attraction 07:53 Challenges in Creating a Distinctive Podcast 09:48 The Power of Authenticity in Content Creation 11:43 The Balance Between Standing Out and Staying Authentic 12:16 The Role of Controversy in Attracting the Right Audience 13:36 The Impact of Distinctive Branding on Business Opportunities 16:47 The Importance of Being Distinctive in Content Marketing 18:44 The Power of Standing for Something in Branding 20:26 The Role of Distinctive Branding in Attracting the Right Clients 32:57 The Importance of Creating a Digital Twin Connect with Neal Veglio on LinkedIn - https://www.linkedin.com/in/nealveglio/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel  - https://www.youtube.com/@MichelleJRaymond #distinctiveassets #distinctivebrand #branding  

Om Podcasten

Ready to dominate LinkedIn and lead your industry? The Social Media for B2B Growth Podcast is your go-to resource for B2B marketers and business owners who want to turn LinkedIn into a powerful tool for growth. Hosted by Michelle J Raymond, a LinkedIn expert and strategist, this podcast explores the strategies that can transform your business from invisible to influential on LinkedIn. Each week, Michelle brings actionable insights, real-world examples, and expert guests to help you: • Master LinkedIn Social Selling: Drive sales and scale your network with proven techniques tailored for B2B success. • Build a Thriving LinkedIn Community: Learn how to create an active, engaged audience around your brand. • Boost Your Business & Personal Brand: Get expert advice on positioning yourself as a leader in your industry. • Create Content That Converts: Unlock the secrets to producing LinkedIn content that grabs attention and drives results. • Activate Employee Advocacy: Empower your team to represent your business and amplify your reach on LinkedIn. This podcast isn’t just talk – it’s packed with actionable tips you can implement immediately to grow your business and get ahead of your competition. Whether you're just getting started or looking to fine-tune your LinkedIn strategy, tune in and start leading your industry.