How the World's Best Marketers Build Million-Dollar Lists with Brian Kurtz
In this episode, we explore everything from crafting killer headlines to overcoming writer's block, leveraging fear with integrity, and building long-term relationships with your audience. We also discuss some of the most iconic sales letters in history, including classics like "Twelve Smiling Swindlers". Plus, Brian shares actionable advice on patience in marketing, why not every interaction needs to be about revenue, and how to create lasting impact through transparency and trust. Whether you're just starting out or looking to refine your skills, this episode is packed with insights that will elevate your marketing game. So grab your notebook, hit play, and get ready to learn from one of the greatest minds in the business!