E5: The Black Friday Debrief: What Worked, What Didn’t & What We’re Changing
In this episode of Lit Up + In Flow, we’re breaking down everything we learned from running Black Friday promotions in 2024—the wins, the mistakes, and the surprising insights. Whether you run Black Friday sales or not, this episode is packed with lessons that apply to marketing, messaging, and content strategy all year round. We dive into: • The pressure of doing “all the things” and why simplifying your strategy is key. • What worked (and what didn’t) when running ads for the first time. ...