Elisa Marshall of Maman: Building the Brand (and Cookie) That Has New York Buzzing

If you’ve ever strolled through New York City, chances are you’ve spotted the cozy blue-and-white charm of Maman Cafe—or perhaps indulged in one of their famous Nutty Chocolate Chip Cookies. Elisa Marshall, founder of Maman, shares her incredible journey from opening a single cafe in NYC to building a lifestyle brand with nearly 40 locations. In this episode, Elisa dives into the "meant to be" moments that shaped her path, the inspiration behind Maman's warm and welcoming spaces, and her signature tiramisu recipe. Plus, she and Elizabeth chat about their exciting Cookie Granola Latte Collab—a pairing of Purely Elizabeth’s granola with Maman’s signature latte and baked goods, available at Maman locations and online through February. Elisa also shares tips for creating a stunning tablescape, the power of optimism, and how Maman continues to grow into a global lifestyle brand.

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Host Elizabeth Stein is the founder of Purely Elizabeth, a leading health food company with clean, wholesome products. On the show, Elizabeth chats candidly with inspirational experts on such topics as health and wellness, gratitude, mindfulness, and career advice, to inspire you to thrive on your wellness journey.