Taking Risks and Deconstructing the Hype in Marketing with Michael Schein

How do you feel about marketing? If you’re in sales or have a business, it may be your life blood. But we are all consumers, and sometimes we may feel a bit overwhelmed, spammed and scammed. If that resonates with you, then you’re going to like this episode with Michael Schein, sort of a guerrilla Seth Godin in my opinion. Michael takes on some of the proverbial sacred cows of the marketing industry with an intelligent and informed point of view.

Om Podcasten

“Living a Life in Full” is the conversation you always wanted to have with that person who gave an amazing TED talk, or the author of one your favorite books, or that inspirational Olympian you always wanted to know more about. This show is for the intellectually curious. You want to not just know more about the interesting and the innovative, but also what makes them tick, and maybe even what makes them laugh. It’s graduate-level conversations with those making a difference in the world and the lives of others. This show brings you new ideas and approaches so you can live a life in full. The show is equal parts information and inspiration, but without the aphorisms and pablum. We cover a wide range of topics in an engaging way—from Burning Man to The Renaissance Weekend, from the United Nations to top universities, Nobel Laureates to astronauts—we have an amazing Rolodex. Interviewees are a who’s who of high performance athletes, bestselling authors, high-caliber leaders, world changing humanitarians, innovative researchers, amazing start-up founders, clever life-hackers, paradigm busting thought-leaders and global innovators. Cheers, and thanks, Chris http://www.alifeinfull.org/