Oh, the places you'll ge-o(fence) with Bluedot

On today's Location Matters episode, we're joined by Filip Eldic, the Co-Founder of the innovative geofencing platform, Bluedot, and Senior Account Manager at Liveli, Dion Fleming. We find out what geofencing is, how the likes of McDonalds and Dunkin Donuts are using this technology in current campaigns and we debate the co-existence of location data and privacy with the likes of the Netflix documentary, Social Dilemma, so topical at the moment.

Om Podcasten

Location Matters is a podcast devoted to the map and to the GIS industry. We discuss anything that has to do with data, mapping software, industry trends and best practices. Our aim is to give you something interesting to talk about when you get to the office or to spark some interest in how a map could help you make informed decisions.