Addressing the AI Myths

In this episode, we explore the myths and misconceptions surrounding artificial intelligence (AI) and how it applies to the tourism and tour operator industry. Chris Torres debunks common AI myths and explains how AI can be a powerful tool for improving customer experience, streamlining operations, and enhancing marketing efforts. If you’re curious about how AI can benefit your tour business, this episode offers valuable insights and clears up confusion about the technology.

Om Podcasten

The Tourism Marketing Agency launches a new podcast that discusses key marketing advice and techniques based on Chris Torres' upcoming book, Lookers into Bookers: The Tourism Marketing Blueprint. Each week, the hosts dive into actionable marketing strategies, practical tips, and real-world examples drawn from Chris’s extensive experience in helping tour operators boost their business growth. Throughout this series, the hosts break down marketing concepts from Chris’s work, providing a clear roadmap for tour operators looking to enhance their marketing efforts and succeed in the competitive tourism industry. Each episode will be accompanied by blog posts and articles.