Creating a Competitor Analysis
In this episode, we walk you through a comprehensive, step-by-step guide to conducting a powerful competitor analysis that actually leads to actionable insights. Learn how to identify your direct and indirect competitors, dissect their offerings and pricing strategies, and evaluate their digital footprint—from websites to social media to advertising campaigns. We’ll also dive into analyzing customer reviews, brand positioning, visual identity, and how to perform a SWOT analysis that gives you the upper hand. Whether you’re just starting out or refining your strategy, this episode will help you monitor your competition and make smarter marketing decisions.