How to Compete with OTAs on a Shoestring Budget

This episode focuses on how small tour operators can compete with online travel agencies (OTAs) even when they have a limited marketing budget. Chris Torres offers practical advice on using digital marketing strategies like SEO, social media, and email marketing to increase visibility and drive bookings. We also discuss how building relationships with customers, offering personalized experiences, and leveraging customer reviews can help you compete with the big players in the travel industry.

Om Podcasten

The Tourism Marketing Agency launches a new podcast that discusses key marketing advice and techniques based on Chris Torres' upcoming book, Lookers into Bookers: The Tourism Marketing Blueprint. Each week, the hosts dive into actionable marketing strategies, practical tips, and real-world examples drawn from Chris’s extensive experience in helping tour operators boost their business growth. Throughout this series, the hosts break down marketing concepts from Chris’s work, providing a clear roadmap for tour operators looking to enhance their marketing efforts and succeed in the competitive tourism industry. Each episode will be accompanied by blog posts and articles.