How to Use Linked to Grow Your Tour Business

Think LinkedIn isn’t for tour operators? Think again. In this episode, we uncover how to turn LinkedIn into a powerful marketing and networking tool for your tourism business. Learn how to position yourself as an industry expert, attract corporate group bookings, and build partnerships with complementary businesses. We’ll cover strategies for creating valuable content, running targeted LinkedIn Ads, and engaging with your audience to showcase your unique value proposition. Plus, discover how networking with industry influencers can boost your credibility and expand your reach. If you’re ready to move beyond traditional travel platforms, this episode is your LinkedIn playbook.

Om Podcasten

The Tourism Marketing Agency launches a new podcast that discusses key marketing advice and techniques based on Chris Torres' upcoming book, Lookers into Bookers: The Tourism Marketing Blueprint. Each week, the hosts dive into actionable marketing strategies, practical tips, and real-world examples drawn from Chris’s extensive experience in helping tour operators boost their business growth. Throughout this series, the hosts break down marketing concepts from Chris’s work, providing a clear roadmap for tour operators looking to enhance their marketing efforts and succeed in the competitive tourism industry. Each episode will be accompanied by blog posts and articles.