EP 03: Making Low Ticket Gorgeous with Cathy Olson
When you think of great marketing, what words come to mind? "Effective," "logical," "intuitive"….but what about "gorgeous"? Cathy Olson has been beautifying brands and designing experiences of digital delight for over 20 years, working with multi-billion dollar brands like Costco, Best Buy and Disney. She is the co-founder of the wildly popular brand Funnel Gorgeous®, alongside Julie Stoian, which did over a half a million dollars in revenue… its first year in business. Together they teach (and equip) Creative Entrepreneurs and Digital Marketers through the infusion of Strategic Conversion with High-end Design. When Cathy's not crafting multiple 6 figure funnels, she is leading the movement on integrity in Marketing through her community The Marketer's Heart. Her heart's mission: To help creatives book more clients and sell more products…one GORGEOUS funnel at a time. On this episode of the Low Ticket, High Impact podcast, Justin and Cathy dive into creating a product that's built to serve your community's needs, the challenges of teaching the thing that you're good at, and how tremendously a low-ticket offer helps you build trust with your people. Listen in for an uplifting, inspiring boost of insight to help spark your creativity. You’ll Learn Why strong marketing and beautiful aesthetics need each other to make a successful campaign What you need to know if you have a low ticket offer in mind (especially if you're just starting out) How to start building an idea stockpile for the hungry ad monster And much more! Favorite Quote “It’s fun to build with your brain and use your talents, all your unique strengths and everything you’ve been through to build some amazing products. It's a lot more fun than anything else. And you're showing up in your genius zone. There's just nothing like it, no drug in the world.” - Cathy Olson Connect with Cathy Olson Funnel Gorgeous On Facebook How to get involved Justin DeMers launched his simple, low-ticket workshop, Click Go Live, without a large audience – and sold over $200K in four months. Now, he wants to teach other business owners his method. If you liked this episode, be sure to subscribe to Apple Podcasts and leave a review. It would mean the world to hear your feedback and we’d love for you to help us spread the word!