34. Building A Brand From the Ground Up feat. Austin Wiberg & Hannah Minardi, Founders of Standard Self Care
In today's episode, I speak with Hannah Minardi and Austin Wiberg, the co-founders of Standard Self Care - the cosmeceutical skincare line designed to help you streamline and upgrade your daily ritual with clean, bioactive products that actually work. We discuss building a brand from the ground up, what qualities to look for in building a team, why maintaining a relationship with people in your past can help you in the long run, nurture vs. nature on the hustle mentality, why trying new things ASAP is what will result in long term success, finding a manufacturer & having patience when obstacles arise, quitting vs. pivoting, why you don’t need a lot of money to start a business, and of course, all things cosmeceuticals & what a higher standard for clean skincare means. My book Beauty in the Stillness - available globally, available in both print + digital - if you haven't already, be sure to grab a copy & leave a review on Amazon or Good Reads! All the goods: @icietnu / @karinhadadan / icietnu.com Standard Self Care @standardselfcare (LOWSTOHIGHS40 for 40% off your purchase!)