#17: Misconceptions about CRM & Lifecycle Marketing with Nina Pollex (Senior Director of CRM at Paramount)

In this episode, me and Nina talk about common misconceptions or topics that receive undue attention sometimes in the customer engagement space. Most CRM teams find themselves at some stage talking about 👉 Email marketing topics such as email designs, 👉 Subject line testing - should we go short, long, funny, etc. 👉 Personalization in lifecycle marketing - how & when to do this effectively? 👉 Gamification - but struggle to see whether they create any business impact. You can reach out to Nina on her Linkedin & do let us know if there are any misconceptions you want us to talk about in an eventual Part 2!

Om Podcasten

Welcome to LTV Talks with Karan, the podcast where I explore the world of m-CRM, Growth via engagement, and Subscriptions. Join me, Karan Tibdewal, a Growth & Retention consultant who has worked with world-leading apps like Blinkist, Soundcloud, Headspace, etc., as I interview experts to learn from their experiences. From discussing how to use AI & machine learning to optimize your push notification strategy to sharing insights on how to think like a subscription conversion consultant, we dive deep into their experiences, strategies and tactics that can help apps increase their customer LTV.