#20: Monetisation for subscription apps, using ML & Al for innovation & monetisation, building a subscription package with Lana Dubinsky (Product Advisor)

In this episode, I spoke with Lana Dubinsky. Lana comes with tons of monetisation experience with her prior roles as Senior Director of Product at IMVU. More recently, she also found Women & AI. She works independently as a product advisor to a lot of gaming companies. Lana discusses how she had been already using machine learning (ML) to foster monetisation & innovation at companies before gen AI became a rage. It was an interesting conversation, that I hope you can also get some value out of! Enjoy!

Om Podcasten

Welcome to LTV Talks with Karan, the podcast where I explore the world of m-CRM, Growth via engagement, and Subscriptions. Join me, Karan Tibdewal, a Growth & Retention consultant who has worked with world-leading apps like Blinkist, Soundcloud, Headspace, etc., as I interview experts to learn from their experiences. From discussing how to use AI & machine learning to optimize your push notification strategy to sharing insights on how to think like a subscription conversion consultant, we dive deep into their experiences, strategies and tactics that can help apps increase their customer LTV.