Climate-Tech is really hard! And other lessons from Ricky Buch of Loctricity (Ricky's Startup Reality)
We are joined again by our friend and former colleague Ricky Buch. We’ve had Ricky on the show several times as small segments we called Ricky’s Reports from the Edge or sometimes full episodes we called Ricky’s Startup Reality. Ricky started a clean tech company - now the term of art is climate tech – called Loctricity. It was a great idea started by a smart guy with skills, knowledge, industry connections, in the right place and in the right time. But Loctricity is now on pause, and in this episode you’ll hear why, and how Ricky is still pursuing business opportunity in the distributed renewable energy space. The idea behind Ricky’s Reports and Ricky’s Startup Reality was to give listeners and inside view of what it’s like to start a company from scratch; in this episode, Ricky shares some thoughts about that process which I think are among the most insightful and sort of soul bearing that he’s shared so far.It’s been about a year since we last checked-in with Ricky, and what a year it’s been. We hope M4Edge listeners and your loved ones have stayed healthy, safe and sane, during 2020. Thanks for your loyalty, and we wish you – and everyone else – a MUCH better and happier 2021. Enjoy the holidays, enjoy the episode and, as always, thanks for being curious!Geoff Oxnam, American Microgrid SolutionsPositive Capital Partners