MFP 082: Brand Talk with Craig Coffey from Lincoln Electric

We are launching a “brand” new series today with our interviews. As a compliment to our talks with awesome makers and content creators we’re flipping it to the other side of the table and interviewing leaders from the brands themselves. We’re starting off our Brand Talk series with our friend Craig Coffey who is the Director of Marketing and Communications at Lincoln Electric. Craig has been with lincoln for 7 years, managing the marketing and communications for the massive welding company. Hes brought on some heavy hitters influencers in the maker space, and is on the show today to tell us about how he thinks creators can work better with brands, and to talk a bit about their upcoming event, Spring Make. Show notes: https://madeforprofit.com/episode82 Facebook Group: https://www.facebook.com/groups/madeforprofittribe/ Support us: http://www.patreon.com/madeforprofit Guide to Pricing Handmade Goods: https://madeforprofit.com/pricingguide

Om Podcasten

Made for Profit is a podcast where we talk business in the shop and help you monetize as a maker. Each week we’ll cover the topics most important to you from marketing and selling your products to winning on social media and everything in between. We’re here for anyone trying to run a profitable small business working with your hands. So if you’re business is woodworking, metalworking, building, welding, carpentry, a contractor, a builder, or anyone trying to thrive as an entrepreneur with a small business then we’re here for you!