Zach and Velvet Kelm: Why You MUST Master Public Relations and Know How to Tell Your Story

In this episode of the Made it in Music podcast, Full Circle’s own X O’Connor (Grammy/Dove Award Winning Producer/Engineer) sits down with music’s power couple, Zach and Velvet Kelm. Velvet is President of The Media Collective, A massive public relations firm here in Nashville formed in 2003. Velvet’s husband Zach manages some artists you may know as Colton Dixon, Skillet and most recently, Ledger.


Zach and Velvet, although head their own firms, share an office together. A fortunate and unique opportunity for the couple. You’ll hear about the joy of managing artists and the challenges that come along with that from Zach. 


Why would you need PR as an up and coming artist? Velvet shares the importance of building your image and telling others what you want to say as an artist. What are you passionate about? What got you so far and to where you are today? Public Relations can help connect the artist to the listeners by sharing that information.


The Kelms are here to share their incredible story about how they made it in music, and they’re here to help you do the same. 


Resources:


Book mentioned in this episode:

The Tipping Point by Malcom Gladwell

Crazy Love by Francis Chan


Record mentioned in this episode:

No Fences by Garth Brooks

The Unforgettable Fire by U2


Find out more about Zach and Velvet:

http://qmanagementgroup.com

http://www.themcollective.com/about/


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Om Podcasten

Many want to "make it" in the music industry. Few successfully make it in. Even fewer stay in. The goal of this podcast is to help bring some clarity to your path towards a music career. We want to help you not only get in, but stay in. To this end, hosts Seth Mosley and X O'Connor will dig deep with luminaries of the music industry. These are people who have "made it" and today have very notable careers. Many are Grammy winners and work with prominent record labels. Some of our listeners might be on the creative side as a songwriter, artist, producer, or engineer. Others might be on the business side interested in marketing, management, A&R, or radio. The "Made It In Music Podcast" is designed to serve both sides; we are certain you will find a place in this community. How do you get a record deal, get a hit artist to cut your song, build fans, or get on tours? We tackle these questions and more. Before you know it, you will be able to say that you too have "Made It In Music!" Hosted on Acast. See acast.com/privacy for more information.