25 yrs in marketing; from Pepsi to Google
The first chapter. Veteran CMO, tech startup marketer and the guy who created the Google play brand talks marketing, startups and careers. From launching Pepsi Max in Chile in 1997 to the first mobile games in Europe like The Sims and Fast and Furious to creating and launching the Google play brand in 2012. How I crashed and burned after my last startup in Ed:Tech, nearly lost it and found my way to becoming a marketing coach. Along the way some crazy anecdotes like the hair brained launch of Google glass and why I think it was destined to fail. I'm mad mork and this is the beginning of my story. Raw, uncensored and no holds barred. Why? Because I want to coach other marketing leaders like you succeed and do so in a way that gives you a powerful, meaningful career in a way that's balanced and sustainable. Got a question or want advice? visit www.madmork.com; www.facebook.com/madmorkstories and follow me on Twitter #madmork. This is the beginning of my story. Enjoy! MM