CMO Interview: Hernando Ruiz Jimenez
Today's guest is a long time friend, mentor, former boss and all around awesome marketer. Hernando Ruiz-Jimenez is the Chief Marketing Officer at New York Presbyterian Hospital. Previously he was CMO at Triple S Insurance and has also served in a diverse variety of roles including Diageo, as VP marketing, where he reinvigorated the Captain Morgan and Parrot Bay brands, and a startup called Wireless Media Corp, where he was Exec Vice-president and helped 8x the companies revenues in digital media like music and games. Hernando holds an undergraduate degree and MBA from Stanford. Got a question or want advice? visit www.madmork.com; www.facebook.com/madmorkstories and follow me on Twitter #madmork.