Hiring your 1st CMO (Chief Marketing Officer) Part 1.
There comes a time, in the life of every successful startup, that marketing becomes simply to complex, expensive, and vast to manage. So the question every startup CEO and/or board must face is: When do we hire a Chief Marketing Officer? and: What type of person should we hire and what do they need to do? I've been a CMO a long time and have seen some boards and CEOs handle this well and others struggle and fail at the task. In this podcast I discuss: 1. When you should consider hiring a CMO 2. What type of CMO you should consider 3. The organizational capabilities a CMO needs to be able to address Enjoy and feel free to comment or share. If you haven't already, make sure you subscribe to this podcast and donations are always welcome ;) Don't forget to also check out my blog on www.madmork.com/blog and visit me on Facebook.com/madmorkstories. Thanks!