Hiring your 1st CMO (Chief Marketing Officer) Part 1.

There comes a time, in the life of every successful startup, that marketing becomes simply to complex, expensive, and vast to manage. So the question every startup CEO and/or board must face is: When do we hire a Chief Marketing Officer? and: What type of person should we hire and what do they need to do? I've been a CMO a long time and have seen some boards and CEOs handle this well and others struggle and fail at the task. In this podcast I discuss: 1. When you should consider hiring a CMO 2. What type of CMO you should consider 3. The organizational capabilities a CMO needs to be able to address Enjoy and feel free to comment or share. If you haven't already, make sure you subscribe to this podcast and donations are always welcome ;) Don't forget to also check out my blog on www.madmork.com/blog and visit me on Facebook.com/madmorkstories. Thanks! --- Support this podcast: https://podcasters.spotify.com/pod/show/madmork-stories/support

Om Podcasten

Hi everyone! I'm Patrick 'Mad' Mork, founder of Mad Mork Stories and Startup CEO Coach. I'm a 3 time Chief Marketing officer, former global head of marketing for Google play and 25 year marketing veteran. mad mork stories is all about the world of marketing, tech, startups and careers. In this podcast you can expect to hear: - Interviews with tech founders, CEO's and top CMO's - Marketing best practices - How to build and drive your Vision, Culture and teams - Mixing all this up to create a cocktail for your ideal career! and a whole lot more Support this podcast: https://podcasters.spotify.com/pod/show/madmork-stories/support