Is your company measuring the right metrics?

Every meeting it's the same old story:  Revenue, growth, profits, numbers, sales, customers and forecasts.  The whole world seems to run on numbers and metrics seem to guide our every waking moment. But is management really looking at the right numbers?  In this podcast I'll talk about the Customer Journey.  What it is?  How it's broken down and why it matters.  I'll also discuss why many managers aren't looking at the metrics that matter most and risk running a business that, while profitable, isn't sustainable long term.   So let's talk about metrics.  Marketing metrics and why they might just matter more to your business than sales or profits.   Enjoy this podcast?  Make sure to subscribe and share it and any contributions, no matter how small, are welcome.  In addition don't forget to follow us on Facebook (www.facebook.com/madmorkstories), Linkedin (www.linkedin.com/in/madmork), Instagram (@madmork) and of course check out our blog at www.madmork.com/blog!.  Enjoy the podcast.   --- Support this podcast: https://podcasters.spotify.com/pod/show/madmork-stories/support

Om Podcasten

Hi everyone! I'm Patrick 'Mad' Mork, founder of Mad Mork Stories and Startup CEO Coach. I'm a 3 time Chief Marketing officer, former global head of marketing for Google play and 25 year marketing veteran. mad mork stories is all about the world of marketing, tech, startups and careers. In this podcast you can expect to hear: - Interviews with tech founders, CEO's and top CMO's - Marketing best practices - How to build and drive your Vision, Culture and teams - Mixing all this up to create a cocktail for your ideal career! and a whole lot more Support this podcast: https://podcasters.spotify.com/pod/show/madmork-stories/support