Seriously's Phil Hickey on cracking the mobile games market
How do you succeed in the brutally competitive $45 billion mobile games industry? How do you compete with the marketing budgets of giants like Netflix, Supercell and Spotify? In this interview, I chat with former professional basketball player, Angry Birds marketer and SVP of Marketing at Seriously, Phil Hickey. Seriously's hit game, Best Fiends, ranks among the top 100 games in gross revenue in both the App Store and Google play with over $150,000 per day in revenue and 1M+ daily active players. Phil shares with me how the industry has changed, how Seriously built Best Fiends into an entertainment brand and how marketing mobile games has evolved since they launched the game 3 years ago. Most importantly, he shares how Seriously's non-traditional marketing style focused on branding, storytelling, characters and influencer marketing has made them one of the most popular games on the planet. You won't want to miss this ;)