37 Starting a business in midlife with Colleen Kochannek

An interview with midlife entrepreneur coach Colleen Kochannek on how to start a business in midlife and beyond. Colleen also very bravely opens up about coping with becoming a widow at 50.

We talk about:

Moving on from redundancy
Insidious ageism in the workplace
The difficulty of finding work in midlife and beyond
Starting a business instead of getting a new job
Older women make great entrepreneurs
The skills we have that make us great business creators
Identifying your unique skills – many that have come with age
Not being afraid of technology

Not making those digital dinosaur excuses

Being a digital immigrant
The joy of working out how to do something technical
How working online can actually be reasonably easy nowadays
The many places online where you can find affordable help
Focus on your own zone of genius – hire out the rest
Working out what your business could be when you have no idea
Looking at the things you love, are good at and what people ask you to do
Working out what you do not want to do
Valuing home-maker skills as much as any others
The first steps to building an online business
The importance of validating your idea
Testing out your idea on Facebook
Building an email list of potential customers
Working out what your minimal viable product is
Learning about freebies/optins
Becoming a widow at 50
Coping with losing your husband
Finding a reason to look forward and creating a new life
Taking responsibility for your domestic affairs
How creating her business helped Colleen cope with grief
Adapting to life being single

And lots more!

 

You can find out more about Colleen:

Website: www.scrappyfrontier.com

Linkedin,Facebook,Twitter

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You can find out more information and get the show notes to every episode at magnificentmidlife.com. That’s also where you’ll find strategies, support and resources to help make your midlife magnificent. There’s a midlife wellness program, courses, midlife mentoring to help make the most of your next chapter and our online Members Club. If not now, when?

 

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Midlife isn’t the end of meaningful life, just the end of the first half rehearsal. Listen, laugh and be inspired as Rachel Lankester, author, mentor and founder of Magnificent Midlife, interviews women in midlife and beyond living authentic, empowered lives, not disappearing into obscurity. From round the world yachtswomen to 60 year old pole dancers, from palliative care doctors to sustainable food evangelists, this podcast explores the myriad things older women get up to and the issues we face. We challenge the status quo and bash those negative stereotypes about being an older woman. Need some inspiration about what’s possible for you when you're over 40, over 50 or beyond? These women will show you anything is. Need help overcoming your own limiting beliefs about getting older or struggles with menopause? Learn from women who’ve experienced the same but found ways to thrive and become who they were always meant to be. Learn their life-hacks and how they do what they do. This podcast is all about celebrating women in midlife and beyond. We’re not over the hill or on a downward slope. We get better with age not worse. We talk all things midlife, about issues that matter, and share fabulous stories of magnificent women doing very cool stuff. Now's our time! Find out more at magnificentmidlife.com.