A marketing masterclass for social and impact entrepreneurs with Ayo Abbas

Here's a rollicking, rip-roaring marketing 101 with Ayo Abbas. Ayo specialises in B2B (business to business) marketing for the built environment. And she believes marketing shouldn't be a weird, mystical art. We hear: why you should always remember you're marketing to peoplethe problem with customer avatars – "I hate them" says Ayo, and confusing funnelswhy Ayo finds marketing architecture, engineering and other built environment services so much more interesting (and more of a mental ...

Om Podcasten

Make An Impact Podcast is the podcast for you if you're a social entrepreneur or purpose led business owner, or desire to be one, and want to be inspired to make a bigger impact on people and the planet.Heidi Fisher MBE talks to social entrepreneurs who have set up all kinds of enterprises, and finds out more about how they are successfully running their social enterprises, and making a positive impact in the world.In the conversations you'll find out what they are doing so you can develop your social enterprise using their practical tips, why they do what they do, the impact their social enterprise has and how they measure their impact, and more.There's also exclusive interviews with Heidi where she shares her tips and knowledge around social enterprise and impact measurement.#socialenterprise #impactmeasurement