Fine Tuning Your Conversion Rates With A CRO Expert with Kanika Misra
Podcast Episode 150 of the Make Each Click Count Podcast features Kanika Misra, the Managing Director at BedaBeda Growth. BedaBeda Growth is a team of data-driven, laser-focused experts striving to turn companies into conversion-generating machines.In this episode, Kanika emphasizes that businesses should go beyond simply communicating benefits and delve into communicating outcomes to better resonate with their target audience. She discusses the importance of understanding the user's context and expectations when optimizing landing pages. Andy and Kanika talk about achieving significant differences in test results even with a relatively small number of site visitors. Kanika shares the software they use when testing.Episode Action Items:To find more information about Kanika, go to:TwitterBedaBedaABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.