Maximizing Your Online Business's ROI through Intentional Focus with V Krishna Lakkineni
Podcast episode 144 of the Make Each Click Count Podcast features guest V Krishna Lakkineni, the Chief Marketing Technologist at ROI Media Works. They create campaigns that are context-driven, scalable, and focused on achieving results.Krishna emphasizes the importance of understanding which platforms are most effective for a particular business, and allocating the advertising budget across multiple channels accordingly. He shares the significance of tracking conversions and measuring the effectiveness of each platform, in order to determine the best return on investment.In this episode, Krishna discusses their YouTube strategy and challenges. He shares the services they offer their clients to help increase sales.Episode Action Items:To find more information about Krishna, go to:ROI Media WorksLinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.