102: Events with Brian Ludwig SVP at CVENT
Brian Ludwig, SVP of Sales at CVENT joins me this week to talk careers and events. We talk about: Staying at CVENT for 19 years Why you shouldn’t be distracted chasing OTE Maximizing your ROI at events Live events are the second most influential channel behind a company’s website The importance of pre-show events Scoring leads from trade shows Drawing people into your booth The power of sharing stories internally There is no substitute for face to face time