55: Pricing with Patrick Campbell of Profitwell (Price Intelligently)

On this episode of Make It Happen Mondays, Patrick Campbell of Profitwell swings by to discuss pricing and price increases. Topics in this episode include coming up with defensible pricing, and how to defend it. The importance of knowing your buyer personas when coming to pricing. Learn more at Profitwell.com

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John Barrows is a leading B2B sales trainer and founder of JBarrows Consulting. His clients include Salesforce, LinkedIn, and Okta. Each Week he gives you actionable sales tips to close more business and brings on industry leaders.