90-Stefano-Capacchione-What should be my niche?

Do you need to spend hours defining your ideal client avatar and do you even need a niche? If you are frustrated with client avatar templates and want an approach that feels aligned with you rather than than a business template - you will be inspired by this fresh perspective on niche marketing from brand storyteller Stefano Capacchione.

Om Podcasten

Welcome to Self Belief Unsquashed, the podcast that takes you on a liberating journey to bring your whole self to the surface. Whether you’re an introvert, extrovert, or ambivert—let’s face it, you’re human—this is your space to untangle the messy knots of self-doubt and squash the myths that keep you small. Hosted by Trisha Lewis, author of ’The Mystery of the Squashed Self’ and TEDx speaker, this podcast dives headfirst into the everyday barriers that hold us back: the sneaky grip of comparisonitis, the weight of people-pleasing, the fear of rejection, and the baggage of past experiences. With warmth, wit, and wisdom drawn from her own journey, Trisha offers bite-sized episodes filled with thought-provoking reframes, actionable challenges, and raw honesty. No fluff, no filters—just real talk about what it takes to show up as your true self and feel good about it. Ready to bash down the barriers and build unstoppable self-belief? Tune in and let’s get unsquashed. Mix of Trisha Lewis solo short episodes and Trisha with guests in longer conversations.