Ep 26 Mark Schaefer - Build your 'Like-Minded Island'
Mark Schaefer believes in humane marketing. He isn’t into telling people what to do – but he does want to us to explore the possibility that the idea that today the customer is the marketer – and you have to find ways to help them do their job as a marketer. Mark suggests we build and find our ‘Like-Minded Islands’ – a human connection approach that doesn’t need to be complex.