Ep 26 Mark Schaefer - Build your 'Like-Minded Island'

Mark Schaefer believes in humane marketing. He isn’t into telling people what to do – but he does want to us to explore the possibility that the idea that today the customer is the marketer – and you have to find ways to help them do their job as a marketer. Mark suggests we build and find our ‘Like-Minded Islands’ – a human connection approach that  doesn’t need to be complex.

This is for small business owners who like to come across as real people when they communicate online and offline! Insights and tactics from very real and very experienced people who can help you avoid the hype and be true to you as you grow your business. Avoid losing your voice, inadvertently breaking trust or even running away! Communication Impact Coach and Actor Trisha Lewis brings you cracking interviews, resources and show notes.