MakingSparks: Using LinkedIn to Drive Leads for Your Manufacturing Business with Preston Hadley, 415

There are over 1 billion users on LinkedIn worldwide, 200 million of which are in the United States. Manufacturing is one of the largest industry segments represented on LinkedIn. Interestingly, LinkedIn is rewarding people who create content and share it on their platform. Why? It’s simple—they need more content. It’s time for manufacturing and fabrication businesses to take advantage of these facts. But how? In this episode of MakingSparks, Preston Hadley—the President & Founder of Envision Automation & Controls—shares how his content strategy on LinkedIn not only grew his following but transformed his business.  – Matthew Nix Segments [3:11] Preston’s background in the industry  [2:05] Achieve on-time delivery with ProShop  [2:52] Envision Automation & Controls [6:02] Learn more about ProFab Alliance  [6:45] Casey’s dad joke [8:10] Growing a LinkedIn presence [13:50] Finding a balance with content [19:43] Graduate to NetSuite by Oracle [26:59] How to write on LinkedIn [30:03] Getting started on LinkedIn Resources mentioned on this episode Connect with Preston Hadley on LinkedIn Envision Automation & Controls Connect With MakingChips www.MakingChips.com On Facebook On LinkedIn On Instagram On Twitter On YouTube

Om Podcasten

Manufacturing is challenging, but if you are connected to a community of leaders, you can elevate your skills, solve your problems and grow your business! MakingChips was launched in 2014 to equip and inspire the metalworking nation. Hundreds of episodes and a million downloads later, it’s an industry-leading source of information, inspiration, and entertainment for manufacturing leaders of all types. It’s hosted by Nick Goellner, Mike Payne, and Paul Van Metre. They’re joined by a rotating panel of expert guests – including Titan Gilroy (TITANS of CNC), John Saunders (NYC CNC), Mark TerryBerry (Haas Automation), and many more. Join us as we tackle the topics that keep you up at night - leadership, operations, technology, growth, workforce development and culture.