MC111: Website Planning For Manufacturers

Hello Metalworking Nation! Today, we are bringing you another episode in our #MarketingForMakers Series with Red Caffeine. We are pleased to welcome back Julie Poulos as she introduces Red Caffeine's Tech Lead /Lead Developer / Front End Designer  -- Chaz Klein. Today's episode focuses on the face of your business -- your website. Julie and Chaz guide us through some steps that will equip you with questions you should be asking yourself before diving into a new website. We'll talk about recognizing goals for your website, amplifying the user experience (UX), and choosing the right platform. Episode Structure: [02:34] - San Diego [04:35] - Welcome Julie Poulos [07:50] - Business Goals [10:00] - First Steps in Developing a Website [11:00] - Introducing Chaz Klein [13:10] - UX [18:27] - Don’t Make Me Think [23:00] - Keywords and SEO [24:26] - Platforms and CMS [28:41] - WordPress [36:05] - Leave Us Some Feedback Links Mentioned in this EpisodeRed Caffeine Marketing + Technology The Ultimate Website Planning Guide Downloadable Website Planning Template Julie Poulos |LinkedIn Chaz Klein | LinkedIn We Want to Hear From YOU, The Metalworking Nation: • Jim@makingchips.com • Jason@makingchips.com • Ryan@makingchips.com Telephone: (312) 725-0245

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Manufacturing is challenging, but if you are connected to a community of leaders, you can elevate your skills, solve your problems and grow your business! MakingChips was launched in 2014 to equip and inspire the metalworking nation. Hundreds of episodes and a million downloads later, it’s an industry-leading source of information, inspiration, and entertainment for manufacturing leaders of all types. It’s hosted by Nick Goellner, Mike Payne, and Paul Van Metre. They’re joined by a rotating panel of expert guests – including Titan Gilroy (TITANS of CNC), John Saunders (NYC CNC), Mark TerryBerry (Haas Automation), and many more. Join us as we tackle the topics that keep you up at night - leadership, operations, technology, growth, workforce development and culture.