Want to be featured as a guest on Making Data Simple? Reach out to us at [firstname.lastname@example.org] and tell us why you should be next. Abstract Hosted by Al Martin, VP, IBM Expert Services Delivery, Making Data Simple provides the latest thinking on big data, A.I., and the implications for the enterprise from a range of experts. This week on Making Data Simple, we have Cactus Raazi is the founder and former CEO of Elefant Inc., now a part of Exos Financial, which focused on building smarter marketplaces through AI-powered pricing. Cactus led Elefant Inc. to success working with a brilliant team of engineers and marketplace experts focused on improving the pricing, transparency, and efficiency of the bond market. In more than thirty years in sales, Cactus has developed an acute sense of how price affects the commercial transaction (and how we get it wrong). He has a graduate degree in business analytics from NYU, and lives with his family in Salt Lake City, Utah. Show Notes 1:50 - Where does pricing go bad? 10:00 – What pricing models work the best? 17:00 – How does goto market play into pricing? 18:53 – Personalized marketing 21:33 – If someone got a better price 22:29 – Good customer vs bad customer Cactus Raazi - LinkedIn Cactus Raazi’s book Price Connect with the Team Producer Kate Brown - LinkedIn. Producer Steve Templeton - LinkedIn. Host Al Martin - LinkedIn and Twitter.