#6 Ariel Poler, Reveri Health | Making It Real Podcast with Jan Brinckmann
Ariel Poler is the founder of Reveri Health, a company in the human augmentation space that helps millions of people relieve stress, anxiety, chronic pain and insomnia through Alexa-based programs. Prior to Reveri Health, Ariel has founded and ran three Internet companies: I/PRO, Topica & TextMarks. He was an active board member at a number of technology companies, including Strava, Kana Software, LinkExchange, StumbleUpon, Silicon Investor & Odeo. He currently serves on the boards of NeoSensory, Freedom Financial, HUMM & Returnly.Ariel is also an active angel investor. His investments include AdMob, Thumbtack, Flixster, Slideshare, Cornershop, Optimizely, Brightroll, Clearbit, Pantheon, Instructables, VivaReal, Mashery, Viki, AngelList, Homelight, Bios Health, Change.org and NexTag. Download the one-pager for curated top learnings of this episode → https://makingitreal.io/6 Ariel Poler, Reveri Health | Making It Real Podcast with Jan Brinckmann | Episode #6 00:00 What brought Ariel to the internet space in his early days as an entrepreneur 06:37 Is it a good way to raise capital early on to start your company? 08:06 How much equity should you give away as a founder when the company is still young? 11:02 How to build a great team 13:06 How do you decide which opportunity to go for? 15:53 Working on several projects in parallel vs sequential working 18:11 What Ariel enjoys about being early in new business spaces 21:18 What project Ariel is focusing on right now 24:53 Can you apply the 80/20 rule to determine what founders should focus on in the early days? 27:18 What Ariel looks on to determine product-market fit 30:14 How important is it to generate early revenue? 33:00 The #1 mistake founders commit 35:00 Best practices for hiring slow 37:40 Besides Human Augmentation, what else should founders have on their radar? 39:36 Final advice for entrepreneurs who want to make it real