#086: Branding for Musicians - A Masterclass on the Laws to Building a Powerful Brand

Most companies overcomplicate branding. Tim Ferriss has one of my favorite definitions on branding, and that’s “consistently over-delivering the same one or two values to your 1,000 true fans.” Branding is what people think of you or your company, and that’s influenced by the value you provide to your audience and your behavior around providing that service. It’s the value and behavior that you are most consistently known for. In this episode, we discuss some of the most important laws to building a powerful brand for your music career. Keep in touch:chris.goyzueta@gmail.com www.makingitwithchrisg.com https://www.instagram.com/chrisgoyzueta/ https://www.facebook.com/makingitwithchrisg  Credits: Host: Chris G. Producer: Jason TrosclairExecutive Producer: ONElive Creative Agency  Music: Emily Kopp

Om Podcasten

Chris G. has been in the Music Business since 2006 as a concert promoter, artist manager, and booking agent. “Making It” is not about being on top of the charts, winning mainstream awards, or having millions of social media followers. Though those things are nice, that’s a very small percentage of the industry. “Making It” is about having conversations with people that do what they love full time, instead of being stuck with a career they hate. Throughout his journey, Chris has met many inspiring individuals who have in his eyes “made it” and who have an abundant amount of stories and wisdom that should be shared with the world of aspiring creatives, musicians, actors, athletes, and entrepreneurs. The objective of this podcast is to educate and motivate individuals by sharing stories of people who are “making it” every day.