#109: Luke Pierce of WORKS Entertainment and Promoter 101 on Building Artist Brands by Creating Communities, Content, and Digital Marketing

Building a powerful brand in today’s music business includes creative marketing strategies, recurring content, and building communities. Luke Pierce is one of the artist managers and the production manager for WORKS Entertainment, which works with Straight No Chaser, Home Free, Brass Against, Brian Culbertson, Brain Newman, John Mclaughlin, Lucky Chops, Morgan James, and Striking Matches. He’s also one of the hosts for the popular music industry touring podcast Promoter 101.  In this conversation we talk about ways to pivot during COVID-19, building communities, nurturing campaigns, what he looks for in artist management clients, digital marketing, and much more.  To learn more about Luke Pierce visit https://www.worksentertainment.com/ or http://www.promoter101.net/.  Keep in touch:chris.goyzueta@gmail.com www.makingitwithchrisg.com https://www.instagram.com/chrisgoyzueta/ https://twitter.com/chrisgoyzueta https://www.facebook.com/makingitwithchrisg  Credits: Host: Chris GoyzuetaProducer: Jason TrosclairExecutive Producer: Making It Academy Music: Emily Kopp  

Om Podcasten

Chris G. has been in the Music Business since 2006 as a concert promoter, artist manager, and booking agent. “Making It” is not about being on top of the charts, winning mainstream awards, or having millions of social media followers. Though those things are nice, that’s a very small percentage of the industry. “Making It” is about having conversations with people that do what they love full time, instead of being stuck with a career they hate. Throughout his journey, Chris has met many inspiring individuals who have in his eyes “made it” and who have an abundant amount of stories and wisdom that should be shared with the world of aspiring creatives, musicians, actors, athletes, and entrepreneurs. The objective of this podcast is to educate and motivate individuals by sharing stories of people who are “making it” every day.