#126: Wesley David - A DIY Musician Experimenting with Different Marketing Strategies & Pivoting During a Global Pandemic

Wesley David is a Singer-Songwriter who in 2020 released his debut solo album “Never Late Than Better.” During the release campaign for his album he experimented with different marketing strategies to figure out and learn what works for his music. Before the COVID pandemic, Wesley was touring consistently and made a name in the Piano Bar world where he took that experience from a traditional piano bar out onto the road, which can serve as a tour strategy to build higher-paid anchor dates around original shows for a DIY touring musician. In this conversation, we talk about the different marketing strategies Wesley used, his journey prior to the debut album,  figuring out the right social media platforms for you, and much more. To learn more about Wesley David visit https://wesleydavidmusic.com/.  Keep in touch:chris.goyzueta@gmail.com www.makingitwithchrisg.com https://www.instagram.com/chrisgoyzueta/ https://twitter.com/chrisgoyzueta https://www.facebook.com/makingitwithchrisg Credits: Host: Chris GoyzuetaProducer: Jason TrosclairExecutive Producer: Making It Academy Music: Emily Kopp/Midnight Riot  

Om Podcasten

Chris G. has been in the Music Business since 2006 as a concert promoter, artist manager, and booking agent. “Making It” is not about being on top of the charts, winning mainstream awards, or having millions of social media followers. Though those things are nice, that’s a very small percentage of the industry. “Making It” is about having conversations with people that do what they love full time, instead of being stuck with a career they hate. Throughout his journey, Chris has met many inspiring individuals who have in his eyes “made it” and who have an abundant amount of stories and wisdom that should be shared with the world of aspiring creatives, musicians, actors, athletes, and entrepreneurs. The objective of this podcast is to educate and motivate individuals by sharing stories of people who are “making it” every day.