#128: Mike Mauer - Building Your Music Marketing Arsenal And Learning How to Pivot And Build New Skills for the Music Industry During a Global Pandemic

Mike Mauer is the Head of Marketing for White Oak Music Hall in Houston, TX. With over a decade of music marketing experience and promoting some of the biggest festivals in the United States, Mike has a deep expertise and understanding of all things marketing and the music industry. In this conversation, we discuss many different marketing strategies and how people can build and develop new skills to prepare themselves for the future and next chapter of the music industry.  To learn more about Mike Mauer visit https://www.linkedin.com/in/michaelmauer/.    Keep in touch: chris.goyzueta@gmail.com  www.makingitwithchrisg.com https://www.instagram.com/chrisgoyzueta/ https://twitter.com/chrisgoyzueta https://www.facebook.com/makingitwithchrisg   Credits:  Host: Chris Goyzueta Producer: Jason Trosclair Executive Producer: Making It Academy  Music: Emily Kopp/Midnight Riot

Om Podcasten

Chris G. has been in the Music Business since 2006 as a concert promoter, artist manager, and booking agent. “Making It” is not about being on top of the charts, winning mainstream awards, or having millions of social media followers. Though those things are nice, that’s a very small percentage of the industry. “Making It” is about having conversations with people that do what they love full time, instead of being stuck with a career they hate. Throughout his journey, Chris has met many inspiring individuals who have in his eyes “made it” and who have an abundant amount of stories and wisdom that should be shared with the world of aspiring creatives, musicians, actors, athletes, and entrepreneurs. The objective of this podcast is to educate and motivate individuals by sharing stories of people who are “making it” every day.