Jamie Kern Lima on Believing You Are Worthy

Jamie Kern Lima is a self-made entrepreneur, CEO, thought-leader, founder of IT Cosmetics and bestselling author of “Worthy: How to Believe You Are Enough and Transform Your Life”. After a lifetime spent battling self-doubt, she began to lean in to her own self-worth and turned her life around, all by learning to believe in herself. Lima sat down with Hoda Kotb to talk about the difference between self-confidence and self-worth, dealing with imposter syndrome and her mission to share a simple truth - you. are. worthy.

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Where do you draw your strength? Join TODAY’s Hoda Kotb as she continues on a journey of self-discovery and exploration of the resilience of the human spirit. Hoda hears from some of the people she admires most, and whose testimonies of compassion provide lessons for how to make space for whatever it is you may be seeking in life right now. Like Hoda, you’ll leave these talks stronger than when you started and inspired to make space for growth and change in your own life.