#86 - Branding with Star Power: Celebrity Packaged Goods w/ Dhruv Patel
Get ready to explore the exciting world of celebrity branding! I chat with Dhruv Patel, founder of CelebrityPackagedGoods.com. His website is a detailed directory of celebrity brands and latest news! In this episode, we discuss Dhruv's passion for celebrity branding and what inspired him to create Celebrity Packaged Goods The differences between marketing a celebrity brand versus a non-celebrity brand Trends and insights in the celebrity branding space Industries that work well with celebrity branding and potential drawbacks How celebrities use social media to promote their brands What makes a celebrity brand feel authentic Notable and successful celebrity brands in the industry right now Dhruv’s newsletter is one of my favorite resources! It features breaking news about celebrity brands, and it’s the most interesting way to stay in-the-know. Subscribe here: Celebrity Packaged Goods newsletter Follow: @celebritypackagedgoods on Instagram @foundedbycelebs on Twitter Dhruv’s Twitter This episode is sponsored by the University of Florida College of Journalism and Communications Online. If you're looking to advance your career in communications, their graduate programs offer 8 concentrations and 4 certificates from social media, public relations, digital strategy, web design and more. And with a flexible online program designed for busy professionals, you can move at your own pace. UF is a top #5 public university, so you can be confident in the quality of education you'll receive. Enroll now and take the next step in your career. LEARN MORE: https://info.jou.ufl.edu/PopChat