#91 - Marketing in a Barbie World w/ Moshe Isaacian
Get ready to experience the ultimate Barbie takeover in this episode! s I sit down with the brand strategist, Moshe Isaacian, whose tweet about the 100+ marketing activations for the upcoming Barbie movie went mega viral From being an astronaut to a veterinarian, Barbie already does it all, but now she's everywhere, and we mean EVERYWHERE! In this podcast, we'll discuss Barbie's history, exploring how this iconic brand has transcended generations. We'll also dive into Barbie's undeniable impact on pop culture. Learn how Barbie's 100+ brand activations are popping up in the most unexpected places, and how they've got us all buzzing with excitement! So, whether you're a Barbie fanatic or simply love a good marketing spectacle, tune in as we celebrate all things Barbie. Connect w/ Moshe: LinkedIn: https://www.linkedin.com/in/mosheisaacian/ Twitter: https://twitter.com/MosheIsaacian This episode is sponsored by VNYL — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. Learn more at VNYL.org. vnyl.me/makingthebrand Want more marketing lessons with a pop culture twist? Subscribe to my newsletter! 💌 https://briannefleming.com/newsletter