#98 - Behind the Beads: Little Words Project's Big Pop Culture Impact
It's the year of friendship bracelets! In this episode, Mariah Grippo, Director of VIP Relations at Little Words Project, offers insights into the brand's 10-year journey and the power of "beads on a string." Taylor Swift Sparks Trend: Explore how Taylor Swift's Eras Tour ignited the friendship bracelet trend, setting the stage for Little Words Project's decade-long commitment. VMAs Celeb Endorsement: Get the full story behind the iconic moment at the VMAs when *NSYNC reunited, and Taylor Swift received Little Words Project bracelets. Hear about the PR benefits that followed. Philanthropy and Pop Culture: Learn about Little Words Project's philanthropic journey, selling 100K bracelets, collaborating with 2000+ partners, and donating $675,000 to over 160 causes. Dive into the brand's creative incorporation of pop culture. Evolution into Retail: Explore the strategic move into brick-and-mortar retail and the importance of community in LWP's "Nice Nation." Founders and Friends: Hear about Mariah's decade-long friendship with LWP founder, Adriana Carrig, and how they built the brand together. Follow Mariah Grippo on LinkedIn! Shop The Little Words Project Want more marketing lessons with a pop culture twist? Subscribe to my newsletter! 💌 https://briannefleming.com/newsletter