#22 - Songwriting & Brand Storytelling: What Marketers Can Learn from NBC's Songland
In this episode, I had the chance to chat with Wes Gay, about a show we both love: Songland. If you’re unfamiliar with Songland, it’s a songwriting competition where four unknown songwriters present their original songs to superstar artists. The artist then chooses three of the songwriters to move on to the next round, where they work with professional songwriters to tweak and improve their songs based on their expertise. Then, the artist picks his or her favorite, and turns it into one of their singles. We often forget that more often than not, songs are STORIES! Here's how your favorite songs can inspire your own marketing and content.