#3 - This BSB Song is Actually About Marketing

It seems as if there is a song to overcome every personal obstacle — a breakup, low self-esteem, a tough workout, or even the loss of a loved one. There is inspiration in lyrics everywhere you turn. But sometimes, songs can even help us navigate challenges in the workplace. At first listen, you might think “As Long As You Love Me” by the Backstreet Boys is about a romantic relationship, but if you listen closely, you’ll learn that it actually offers advice about your marketing strategy. Take a listen to hear the advice for yourself.  Join the Making the Brand Groupies Facebook Group!

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A podcast about brands and boy bands! Making the Brand is where marketing and pop culture collide. Each episode shares unforgettable marketing lessons behind music, TV, movies, and trending topics, past and present. And with a sprinkle of '90s and Y2K nostalgia, this podcast is the perfect place to fangirl AND learn 😍 New episodes every other Wednesday